About me
I started in video production aged 18, working as an assistant in the edit suite and on shoots for a documentary studio. The slow, careful work of discovering and telling a compelling story has always inspired me. I stayed there five years, progressing from assistant to director, learning from an award-winning filmmaker who treated every project like it truly mattered.
In 2016, I co-founded a video production agency. Over three years we grew it from a living-room start-up to a working studio with agency partners and clients including Mars Corp.,Oxford Saïd Business School, Boden, and the National Trust, with shoots across Europe, Africa and the United States. I exited in 2019 and sold my share to my co-founder to travel with my wife and start anew life abroad. The agency is still running today.
Since then I've worked inside B2B SaaS companies, running video and content functions at Cloudtalk, MFI, and most recently leading marketing and creative at Scene, an AI startup. Each move has been a different angle on the same craft: telling stories that feel authentic and connect on a deeper level.
Lately I've been implementing generative AI into work, exploring how traditional production craft and AI tools can complement rather than compete. The frontier is moving fast. Most AI-generated work right now is technically impressive and emotionally hollow. The interesting question I am exploring is whether the people who know how to direct stories can also direct AI tools well enough to make work that lasts.
Most importantly, outside of all this, I'm a husband, father of two and a musician.